Alexs 1 Month Web Analytics Boot Camp
News flash: You’ve just been hired or moved into a position with serious web analytics responsibility. The only problem? You’re completely new to web analytics. I found myself in this exact scenario...
View Article5 Worst Practices in Web Analytics
There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website. Of course, if you’re not following these, chances are you’re operating with...
View ArticlePaid Search Analytics – Are Missing Search Queries Costing You Money?
Let me ask you something: Which words did prospects actually type in before clicking your ad? If you’re using Google AdWords, that question can be surprisingly hard to answer. What is a Search Query?...
View ArticleKeyword Zoom from ClickEquations
This is a guest post from Alex Cohen, Senior Marketing Manager at ClickEquations. People tend to think of paid search through the lens of keywords: You pick keywords, bid on keywords and figure out...
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